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Facebook mixes feeds, pages, events, and ads. Keep profile images centered for circular crops, and place cover photo essentials in a central safe area. For posts, 1.91:1 is dependable; squares add mobile height. Export sharp JPG/PNG to resist compression.

Best Practices

  • Center logos/faces for circular profile crops.
  • Keep cover photo content within a central safe area.
  • Feed: 1.91:1 works broadly; try square for mobile height.
  • Export high-quality JPEG/PNG; avoid tiny type.
  • Verify OG image sizing for shared links.

Pro Tips

  • For events: strong visual + short headline wins.
  • Test creatives in light and dark UIs for contrast.
  • Brand color blocks make posts scannable.
  • Avoid text-heavy images (may limit ad reach).
  • Preview in Ads Manager to catch odd crops.

Visual Previews

Profile Picture

1:1 · Image

170 x 170 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Cover Photo

2.63:1 · Image

Safe center (approx)
820 x 312 px
Central safe area (approx.)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Feed Post

1.91:1 · Image/Video

1200 x 630 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Shared Link Image

1.91:1 · Image

1200 x 630 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Tab Images

1.53:1 · Image

113 x 74 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Event Cover Photo

16:9 · Image

Safe center (approx)
1920 x 1005 px
Central safe area (approx.)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Ad (Carousel)

1:1 · Image/Video

1080 x 1080 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Ad (Single)

1.91:1 · Image/Video

1200 x 628 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Reels / Story

9:16 · Image/Video

1080 x 1920 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Sizes

Profile Picture

Dimensions:
170 x 170 px
Aspect Ratio:
1:1
Format:
Image

Cover Photo

Dimensions:
820 x 312 px
Aspect Ratio:
2.63:1
Format:
Image

Feed Post

Dimensions:
1200 x 630 px
Aspect Ratio:
1.91:1
Format:
Image/Video

Shared Link Image

Dimensions:
1200 x 630 px
Aspect Ratio:
1.91:1
Format:
Image

Tab Images

Dimensions:
113 x 74 px
Aspect Ratio:
1.53:1
Format:
Image

Event Cover Photo

Dimensions:
1920 x 1005 px
Aspect Ratio:
16:9
Format:
Image

Ad (Carousel)

Dimensions:
1080 x 1080 px
Aspect Ratio:
1:1
Format:
Image/Video

Ad (Single)

Dimensions:
1200 x 628 px
Aspect Ratio:
1.91:1
Format:
Image/Video

Reels / Story

Dimensions:
1080 x 1920 px
Aspect Ratio:
9:16
Format:
Image/Video

FAQ

Why does my Facebook cover photo crop differently on mobile?
Desktop displays 820×312 but mobile crops to 640×360 — a different aspect. Keep logos and headlines centered so both views show the same content.
What's the best Facebook feed image size?
1200×630 (1.91:1) is broadly reliable and matches the Open Graph default, which also makes shared links look consistent.
How do I improve Facebook ad clarity?
Use fewer words, stronger contrast, and high-quality source files. Keep on-image text under ~20% of the area to avoid reach throttling on image ads.
What size should a Facebook profile picture be?
Upload at least 170×170 for desktop (128×128 mobile). Use a square image with the subject centered, since Facebook crops to a circle.
What's the Facebook event cover photo size?
1920×1005 px at 16:9. Center the event name and date — different placements crop edges inconsistently.
Does Facebook still penalize text-heavy images?
Not as aggressively as before, but image ads with heavy on-image text still underperform cleaner creative. Keep type to a short headline and move details to the caption.