Facebook mixes feeds, pages, events, and ads. Keep profile images centered for circular crops, and place cover photo essentials in a central safe area. For posts, 1.91:1 is dependable; squares add mobile height. Export sharp JPG/PNG to resist compression.
Best Practices
Center logos/faces for circular profile crops.
Keep cover photo content within a central safe area.
Feed: 1.91:1 works broadly; try square for mobile height.
Export high-quality JPEG/PNG; avoid tiny type.
Verify OG image sizing for shared links.
Pro Tips
For events: strong visual + short headline wins.
Test creatives in light and dark UIs for contrast.
Brand color blocks make posts scannable.
Avoid text-heavy images (may limit ad reach).
Preview in Ads Manager to catch odd crops.
Visual Previews
Profile Picture
1:1 · Image
400 x 400 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Cover Photo (Desktop)
2.63:1 · Image
Safe center (approx)
820 x 312 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Cover Photo (Mobile Crop)
16:9 · Image
Safe center (approx)
640 x 360 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Feed Post
1.91:1 · Image/Video
1200 x 630 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Feed Post (Portrait)
4:5 · Image/Video
1080 x 1350 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Shared Link Image
1.91:1 · Image
1200 x 630 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Tab Images
1.53:1 · Image
113 x 74 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Event Cover Photo
1.91:1 · Image
Safe center (approx)
1920 x 1005 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Ad (Carousel)
1:1 · Image/Video
1080 x 1080 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Ad (Single)
1.91:1 · Image/Video
1200 x 628 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Reels / Story
9:16 · Image/Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Tap a size to see its safe zones.
Profile Picture
400×400 · 1:1 · Image
Profile Picture
1:1 · Image
400 x 400 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Cover Photo (Desktop)
820×312 · 2.63:1 · Image
Cover Photo (Desktop)
2.63:1 · Image
Safe center (approx)
820 x 312 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Cover Photo (Mobile Crop)
640×360 · 16:9 · Image
Cover Photo (Mobile Crop)
16:9 · Image
Safe center (approx)
640 x 360 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Feed Post
1200×630 · 1.91:1 · Image/Video
Feed Post
1.91:1 · Image/Video
1200 x 630 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Feed Post (Portrait)
1080×1350 · 4:5 · Image/Video
Feed Post (Portrait)
4:5 · Image/Video
1080 x 1350 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Shared Link Image
1200×630 · 1.91:1 · Image
Shared Link Image
1.91:1 · Image
1200 x 630 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Tab Images
113×74 · 1.53:1 · Image
Tab Images
1.53:1 · Image
113 x 74 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Event Cover Photo
1920×1005 · 1.91:1 · Image
Event Cover Photo
1.91:1 · Image
Safe center (approx)
1920 x 1005 px
Central safe area (approx.)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Ad (Carousel)
1080×1080 · 1:1 · Image/Video
Ad (Carousel)
1:1 · Image/Video
1080 x 1080 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Ad (Single)
1200×628 · 1.91:1 · Image/Video
Ad (Single)
1.91:1 · Image/Video
1200 x 628 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Reels / Story
1080×1920 · 9:16 · Image/Video
Reels / Story
9:16 · Image/Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Type
Dimensions
Aspect Ratio
Format
Profile Picture
400 x 400 px
1:1
Image
Cover Photo (Desktop)
820 x 312 px
2.63:1
Image
Cover Photo (Mobile Crop)
640 x 360 px
16:9
Image
Feed Post
1200 x 630 px
1.91:1
Image/Video
Feed Post (Portrait)
1080 x 1350 px
4:5
Image/Video
Shared Link Image
1200 x 630 px
1.91:1
Image
Tab Images
113 x 74 px
1.53:1
Image
Event Cover Photo
1920 x 1005 px
1.91:1
Image
Ad (Carousel)
1080 x 1080 px
1:1
Image/Video
Ad (Single)
1200 x 628 px
1.91:1
Image/Video
Reels / Story
1080 x 1920 px
9:16
Image/Video
FAQ
Why does my Facebook cover photo crop differently on mobile?
Desktop displays 820×312 but mobile crops to 640×360 — a different aspect. Keep logos and headlines centered so both views show the same content.
What's the best Facebook feed image size?
1200×630 (1.91:1) is broadly reliable and matches the Open Graph default, which keeps shared links consistent. For reach on mobile, 1080×1350 (4:5) now performs better because it fills more vertical space in the feed.
How do I improve Facebook ad clarity?
Use fewer words, stronger contrast, and high-quality source files. Keep on-image text under ~20% of the area to avoid reach throttling on image ads.
What size should a Facebook profile picture be?
Upload at least 400×400 (800×800 stays sharp on high-DPI screens). It displays at 170×170 on desktop and 128×128 on mobile, but uploading at those sizes gives Facebook nothing to work with. Use a square image with the subject centered, since Facebook crops to a circle.
What's the Facebook event cover photo size?
1920×1005 px, which is 1.91:1 rather than the 16:9 it's often mislabelled as. Center the event name and date — different placements crop edges inconsistently.
Does Facebook still penalize text-heavy images?
Not as aggressively as before, but image ads with heavy on-image text still underperform cleaner creative. Keep type to a short headline and move details to the caption.
Facebook Media Dimensions | SpecSocial
Facebook
Profile Picture: 400 x 400 px • Cover Photo (Desktop): 820 x 312 px • Cover Photo (Mobile Crop): 640 x 360 px • Feed Post: 1200 x 630 px • Feed Post (Portrait): 1080 x 1350 px • Shared Link Image: 1200 x 630 px • Tab Images: 113 x 74 px • Event Cover Photo: 1920 x 1005 px • Ad (Carousel): 1080 x 1080 px • Ad (Single): 1200 x 628 px • Reels / Story: 1080 x 1920 px
Center logos/faces for circular profile crops. • Keep cover photo content within a central safe area. • Feed: 1.91:1 works broadly; try square for mobile height. • Export high-quality JPEG/PNG; avoid tiny type. • Verify OG image sizing for shared links.
For events: strong visual + short headline wins. • Test creatives in light and dark UIs for contrast. • Brand color blocks make posts scannable. • Avoid text-heavy images (may limit ad reach). • Preview in Ads Manager to catch odd crops.
