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Last updated: Aug 29, 2025

Facebook mixes feeds, pages, events, and ads. Keep profile images centered for circular crops, and place cover photo essentials in a central safe area. For posts, 1.91:1 is dependable; squares add mobile height. Export sharp JPG/PNG to resist compression.

Best Practices

Center logos/faces for circular profile crops.
Keep cover photo content within a central safe area.
Feed: 1.91:1 works broadly; try square for mobile height.
Export high-quality JPEG/PNG; avoid tiny type.
Verify OG image sizing for shared links.

Pro Tips

For events: strong visual + short headline wins.
Test creatives in light and dark UIs for contrast.
Brand color blocks make posts scannable.
Avoid text-heavy images (may limit ad reach).
Preview in Ads Manager to catch odd crops.

Visual Previews

Profile Picture

1:1 · Image

170 x 170 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Cover Photo

2.63:1 · Image

Safe center (approx)

820 x 312 px

Central safe area (approx.)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Image Post

1.91:1 · Image

1200 x 630 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Shared Link Image

1.91:1 · Image

1200 x 630 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Tab Images

1.53:1 · Image

113 x 74 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Event Cover Photo

16:9 · Image

Safe center (approx)

1920 x 1005 px

Central safe area (approx.)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Ad (Carousel)

1:1 · Image

1080 x 1080 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Ad (Single Image)

1.91:1 · Image

1200 x 628 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Sizes

Profile Picture

Dimensions:: 170 x 170 px
Aspect Ratio:: 1:1
Format:: Image

Cover Photo

Dimensions:: 820 x 312 px
Aspect Ratio:: 2.63:1
Format:: Image

Image Post

Dimensions:: 1200 x 630 px
Aspect Ratio:: 1.91:1
Format:: Image

Shared Link Image

Dimensions:: 1200 x 630 px
Aspect Ratio:: 1.91:1
Format:: Image

Tab Images

Dimensions:: 113 x 74 px
Aspect Ratio:: 1.53:1
Format:: Image

Event Cover Photo

Dimensions:: 1920 x 1005 px
Aspect Ratio:: 16:9
Format:: Image

Ad (Carousel)

Dimensions:: 1080 x 1080 px
Aspect Ratio:: 1:1
Format:: Image

Ad (Single Image)

Dimensions:: 1200 x 628 px
Aspect Ratio:: 1.91:1
Format:: Image

Type	Dimensions	Aspect Ratio	Format
Profile Picture	170 x 170 px	1:1	Image
Cover Photo	820 x 312 px	2.63:1	Image
Image Post	1200 x 630 px	1.91:1	Image
Shared Link Image	1200 x 630 px	1.91:1	Image
Tab Images	113 x 74 px	1.53:1	Image
Event Cover Photo	1920 x 1005 px	16:9	Image
Ad (Carousel)	1080 x 1080 px	1:1	Image
Ad (Single Image)	1200 x 628 px	1.91:1	Image

FAQ

Why does my cover photo crop differently on mobile?

Different aspect displays. Keep vital content centered within a safe zone.

What’s a safe feed image size?

1200×630 (1.91:1) is broadly reliable; square can gain more mobile height.

How do I improve ad clarity?

Use fewer words, stronger contrast, and high-quality source files.

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