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Polish wins on LinkedIn. Keep profile shots clean, banner text/logos within a central safe zone, and shared images high-contrast with minimal words. Use crisp JPG/PNG and consistent branding across carousels and posts.
Best Practices
- Use professional, well-lit profile photos.
- Keep banner content within a central safe zone.
- Shared images: high contrast, minimal text.
- Export crisp JPEG/PNG; avoid small type.
- Maintain brand consistency across carousels.
Pro Tips
- Use short, value-led headlines; expand in the post copy.
- Show metrics/outcomes visually (e.g., charts, stats).
- Design for both light and dark UI.
- Use simple grids for alignment and polish.
- Keep carousels under ~10 slides for completion.
Visual Previews
Profile Picture
1:1 · Image
400 x 400 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Background Banner
4:1 · Image
1584 x 396 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Feed Post
1.91:1 · Image/Video
1200 x 627 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Square Post
1:1 · Image/Video
1200 x 1200 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Vertical Video
9:16 · Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Profile Picture
- Dimensions:
- 400 x 400 px
- Aspect Ratio:
- 1:1
- Format:
- Image
Background Banner
- Dimensions:
- 1584 x 396 px
- Aspect Ratio:
- 4:1
- Format:
- Image
Feed Post
- Dimensions:
- 1200 x 627 px
- Aspect Ratio:
- 1.91:1
- Format:
- Image/Video
Square Post
- Dimensions:
- 1200 x 1200 px
- Aspect Ratio:
- 1:1
- Format:
- Image/Video
Vertical Video
- Dimensions:
- 1080 x 1920 px
- Aspect Ratio:
- 9:16
- Format:
- Video
| Type | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Profile Picture | 400 x 400 px | 1:1 | Image |
| Background Banner | 1584 x 396 px | 4:1 | Image |
| Feed Post | 1200 x 627 px | 1.91:1 | Image/Video |
| Square Post | 1200 x 1200 px | 1:1 | Image/Video |
| Vertical Video | 1080 x 1920 px | 9:16 | Video |
FAQ
What's the ideal LinkedIn shared image size?
1200×627 (1.91:1) works well across desktop and mobile and matches the default Open Graph ratio for shared link previews.
How do I prevent the LinkedIn banner from being cropped?
The background banner is 1584×396, but LinkedIn crops heavily on mobile and overlays the profile photo at the bottom-left. Place important elements in the center and keep the bottom-left clear.
Should I put long text on my LinkedIn image?
No. Use concise headlines on-image (≤8 words) and push details to the caption — dense text hurts mobile legibility.
What's the best LinkedIn profile photo size?
400×400 minimum, 1:1. Use a professional headshot with even lighting; LinkedIn crops to a circle so keep your face centered.
Can I upload carousels to LinkedIn?
Yes, via PDF document posts. Design at 1080×1350 (4:5) per slide for maximum feed height, and keep carousels to 8–10 slides for best completion.
What video specs does LinkedIn support?
MP4 up to 5 GB and 10 minutes. 1920×1080 (16:9) for horizontal and 1080×1920 (9:16) for vertical perform best in-feed.