Last updated: Aug 29, 2025
Polish wins on LinkedIn. Keep profile shots clean, banner text/logos within a central safe zone, and shared images high-contrast with minimal words. Use crisp JPG/PNG and consistent branding across carousels and posts.
Best Practices
- Use professional, well-lit profile photos.
- Keep banner content within a central safe zone.
- Shared images: high contrast, minimal text.
- Export crisp JPEG/PNG; avoid small type.
- Maintain brand consistency across carousels.
Pro Tips
- Use short, value-led headlines; expand in the post copy.
- Show metrics/outcomes visually (e.g., charts, stats).
- Design for both light and dark UI.
- Use simple grids for alignment and polish.
- Keep carousels under ~10 slides for completion.
Visual Previews
Profile Picture
1:1 · Image
400 x 400 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Background Banner
4:1 · Image
1584 x 396 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Shared Image
1.91:1 · Image
1200 x 627 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Profile Picture
- Dimensions:
- 400 x 400 px
- Aspect Ratio:
- 1:1
- Format:
- Image
Background Banner
- Dimensions:
- 1584 x 396 px
- Aspect Ratio:
- 4:1
- Format:
- Image
Shared Image
- Dimensions:
- 1200 x 627 px
- Aspect Ratio:
- 1.91:1
- Format:
- Image
| Type | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Profile Picture | 400 x 400 px | 1:1 | Image |
| Background Banner | 1584 x 396 px | 4:1 | Image |
| Shared Image | 1200 x 627 px | 1.91:1 | Image |
FAQ
What’s the ideal LinkedIn shared image size?
1200×627 (1.91:1) works well across desktop and mobile.
How do I prevent banner cropping?
Place important elements in the middle of the 1584×396 banner.
Should I put long text in the image?
Avoid it. Use concise headlines on-image and details in the caption.
LinkedIn Media Dimensions | SocialSpec
