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LinkedIn

Specs last changed: · Verified against sources

Polish wins on LinkedIn. Keep profile shots clean, banner text/logos within a central safe zone, and shared images high-contrast with minimal words. Use crisp JPG/PNG and consistent branding across carousels and posts.

Best Practices

  • Use professional, well-lit profile photos.
  • Keep banner content within a central safe zone.
  • Shared images: high contrast, minimal text.
  • Export crisp JPEG/PNG; avoid small type.
  • Maintain brand consistency across carousels.

Pro Tips

  • Use short, value-led headlines; expand in the post copy.
  • Show metrics/outcomes visually (e.g., charts, stats).
  • Design for both light and dark UI.
  • Use simple grids for alignment and polish.
  • Keep carousels under ~10 slides for completion.

Sizes

Tap a size to see its safe zones.

Profile Picture

400×400 · 1:1 · Image

400 x 400 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Background Banner

1584×396 · 4:1 · Image (max 3 MB)

48px
48px
192px
192px
1584 x 396 px
Safe/overlay areas (from spec)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Feed Post

1200×627 · 1.91:1 · Image/Video

1200 x 627 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Feed Post (Portrait)

1080×1350 · 4:5 · Image/Video

1080 x 1350 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Square Post

1200×1200 · 1:1 · Image/Video

1200 x 1200 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Document / Carousel Slide

1080×1350 · 4:5 · PDF

1080 x 1350 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

Vertical Video

1080×1920 · 9:16 · Video

1080 x 1920 px

Preview shows relative aspect only. Export at the listed resolution for best quality.

FAQ

What's the ideal LinkedIn shared image size?
1200×627 (1.91:1) works well across desktop and mobile and matches the default Open Graph ratio for shared link previews. For native image posts, 1080×1350 (4:5) gets more engagement on mobile.
How do I prevent the LinkedIn banner from being cropped?
The background banner is 1584×396, but only the center 1200×300 is guaranteed visible on every screen size — that leaves about 192px on each side and 48px top and bottom at risk. LinkedIn also overlays your circular profile photo over roughly the bottom-left 150px, so keep that corner clear.
Should I put long text on my LinkedIn image?
No. Use concise headlines on-image (≤8 words) and push details to the caption — dense text hurts mobile legibility.
What's the best LinkedIn profile photo size?
400×400 minimum, 1:1. Use a professional headshot with even lighting; LinkedIn crops to a circle so keep your face centered.
Can I upload carousels to LinkedIn?
Yes, via PDF document posts. Design at 1080×1350 (4:5) per slide for maximum feed height, and keep carousels to 8–10 slides for best completion.
What video specs does LinkedIn support?
MP4 up to 5 GB and 10 minutes. 1920×1080 (16:9) for horizontal and 1080×1920 (9:16) for vertical perform best in-feed.