Last updated: Aug 29, 2025
Pinterest prefers tall, simple visuals. Standard Pins at 2:3 (1000×1500) balance reach and clarity. Use bold, minimal type and high contrast; busy backgrounds and tiny text hurt saves. Export clean PNG/JPG with gentle compression.
Best Practices
- Use 2:3 vertical (1000×1500) for most Pins.
- Keep typography bold and minimal; avoid tiny text.
- Use high-contrast images and clean backgrounds.
- Build reusable templates for brand consistency.
- Export PNG/JPEG with minimal compression.
Pro Tips
- Lead with outcomes (before/after, final result).
- Use subtle overlays to separate text from imagery.
- Add keywords naturally in descriptions for discovery.
- Keep badges/icons large enough to survive compression.
- Maintain consistent margins across Idea Pins.
Visual Previews
Standard Pin
2:3 · Image
1000 x 1500 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Picture
1:1 · Image
165 x 165 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Standard Pin
- Dimensions:
- 1000 x 1500 px
- Aspect Ratio:
- 2:3
- Format:
- Image
Profile Picture
- Dimensions:
- 165 x 165 px
- Aspect Ratio:
- 1:1
- Format:
- Image
| Type | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Standard Pin | 1000 x 1500 px | 2:3 | Image |
| Profile Picture | 165 x 165 px | 1:1 | Image |
FAQ
What size performs best on Pinterest?
2:3 vertical (1000×1500) is a solid standard for visibility and clarity.
How much text should I put on a Pin?
Keep it short and bold—move details to the description and landing page.
Why do my Pins look fuzzy?
They may be over-compressed. Export higher-quality PNG/JPEG with minimal compression.
Pinterest Media Dimensions | SocialSpec
