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Pinterest prefers tall, simple visuals. Standard Pins at 2:3 (1000×1500) balance reach and clarity. Use bold, minimal type and high contrast; busy backgrounds and tiny text hurt saves. Export clean PNG/JPG with gentle compression.
Best Practices
- Use 2:3 vertical (1000×1500) for most Pins.
- Keep typography bold and minimal; avoid tiny text.
- Use high-contrast images and clean backgrounds.
- Build reusable templates for brand consistency.
- Export PNG/JPEG with minimal compression.
Pro Tips
- Lead with outcomes (before/after, final result).
- Use subtle overlays to separate text from imagery.
- Add keywords naturally in descriptions for discovery.
- Keep badges/icons large enough to survive compression.
- Maintain consistent margins across Idea Pins.
Visual Previews
Standard Pin
2:3 · Image/Video
1000 x 1500 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Idea Pin / Video Pin
9:16 · Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Picture
1:1 · Image
165 x 165 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Standard Pin
- Dimensions:
- 1000 x 1500 px
- Aspect Ratio:
- 2:3
- Format:
- Image/Video
Idea Pin / Video Pin
- Dimensions:
- 1080 x 1920 px
- Aspect Ratio:
- 9:16
- Format:
- Video
Profile Picture
- Dimensions:
- 165 x 165 px
- Aspect Ratio:
- 1:1
- Format:
- Image
| Type | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Standard Pin | 1000 x 1500 px | 2:3 | Image/Video |
| Idea Pin / Video Pin | 1080 x 1920 px | 9:16 | Video |
| Profile Picture | 165 x 165 px | 1:1 | Image |
FAQ
What Pinterest Pin size performs best?
2:3 vertical (1000×1500) is Pinterest's recommended standard. Taller Pins up to 1:2.1 also work but risk getting cut off in the feed.
How much text should I put on a Pin?
Keep it short and bold — one headline under 8 words. Move details to the description, which is also indexed for Pinterest search.
Why do my Pins look fuzzy?
Usually over-compression. Export at the native 1000×1500 (or larger) as PNG or high-quality JPEG (80+) for sharp results.
Are square Pins okay?
1:1 Pins work but get less visual real estate in the vertical feed, so they typically underperform 2:3 vertical. Use 1:1 only when you're cross-posting from Instagram.
What video size should I use for Idea Pins?
1080×1920 (9:16), the same as Stories and Reels. Keep the first second visually striking — Pinterest autoplays muted by default.
What's the maximum Pin image size?
Pinterest accepts images up to 20 MB and videos up to 2 GB, but keep JPEGs under 2 MB for fast loading across the feed.