Pinterest prefers tall, simple visuals. Standard Pins at 2:3 (1000×1500) balance reach and clarity. Use bold, minimal type and high contrast; busy backgrounds and tiny text hurt saves. Export clean PNG/JPG with gentle compression.
Best Practices
Use 2:3 vertical (1000×1500) for most Pins.
Keep typography bold and minimal; avoid tiny text.
Use high-contrast images and clean backgrounds.
Build reusable templates for brand consistency.
Export PNG/JPEG with minimal compression.
Pro Tips
Lead with outcomes (before/after, final result).
Use subtle overlays to separate text from imagery.
Add keywords naturally in descriptions for discovery.
Keep badges/icons large enough to survive compression.
Maintain consistent margins across Idea Pins.
Visual Previews
Standard Pin
2:3 · Image/Video
1000 x 1500 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Long Pin (Max Before Crop)
1:2.1 · Image
1000 x 2100 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Square Pin
1:1 · Image/Video
1000 x 1000 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Idea Pin / Video Pin
9:16 · Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Picture
1:1 · Image
800 x 800 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Tap a size to see its safe zones.
Standard Pin
1000×1500 · 2:3 · Image/Video
Standard Pin
2:3 · Image/Video
1000 x 1500 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Long Pin (Max Before Crop)
1000×2100 · 1:2.1 · Image
Long Pin (Max Before Crop)
1:2.1 · Image
1000 x 2100 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Square Pin
1000×1000 · 1:1 · Image/Video
Square Pin
1:1 · Image/Video
1000 x 1000 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Idea Pin / Video Pin
1080×1920 · 9:16 · Video
Idea Pin / Video Pin
9:16 · Video
1080 x 1920 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Picture
800×800 · 1:1 · Image
Profile Picture
1:1 · Image
800 x 800 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Type
Dimensions
Aspect Ratio
Format
Standard Pin
1000 x 1500 px
2:3
Image/Video
Long Pin (Max Before Crop)
1000 x 2100 px
1:2.1
Image
Square Pin
1000 x 1000 px
1:1
Image/Video
Idea Pin / Video Pin
1080 x 1920 px
9:16
Video
Profile Picture
800 x 800 px
1:1
Image
FAQ
What Pinterest Pin size performs best?
2:3 vertical (1000×1500) is Pinterest's recommended standard. Long Pins up to 1000×2100 (1:2.1) take more feed space and often earn more engagement, but Pinterest crops past that ratio and trims the bottom in some search and category views.
How much text should I put on a Pin?
Keep it short and bold — one headline under 8 words. Move details to the description, which is also indexed for Pinterest search.
Why do my Pins look fuzzy?
Usually over-compression. Export at the native 1000×1500 (or larger) as PNG or high-quality JPEG (80+) for sharp results.
Are square Pins okay?
1:1 Pins work but get less visual real estate in the vertical feed, so they typically underperform 2:3 vertical. Use 1:1 only when you're cross-posting from Instagram.
What video size should I use for Idea Pins?
1080×1920 (9:16), the same as Stories and Reels. Keep the first second visually striking — Pinterest autoplays muted by default.
What's the maximum Pin image size?
Pinterest accepts images up to 20 MB and videos up to 2 GB, but keep JPEGs under 2 MB for fast loading across the feed.
Pinterest Media Dimensions | SpecSocial
Pinterest
Standard Pin: 1000 x 1500 px • Long Pin (Max Before Crop): 1000 x 2100 px • Square Pin: 1000 x 1000 px • Idea Pin / Video Pin: 1080 x 1920 px • Profile Picture: 800 x 800 px
Use 2:3 vertical (1000×1500) for most Pins. • Keep typography bold and minimal; avoid tiny text. • Use high-contrast images and clean backgrounds. • Build reusable templates for brand consistency. • Export PNG/JPEG with minimal compression.
Lead with outcomes (before/after, final result). • Use subtle overlays to separate text from imagery. • Add keywords naturally in descriptions for discovery. • Keep badges/icons large enough to survive compression. • Maintain consistent margins across Idea Pins.
