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TikTok

Last updated: Aug 29, 2025

TikTok is full-screen 9:16. Hook viewers in the first seconds, center your subject, and avoid edges where captions/controls sit. Use big, high-contrast type, add captions for sound-off, and export clean MP4 with enough bitrate.

Best Practices

  • Compose for 9:16; center subjects; protect UI overlay areas.
  • Hook within 1–2 seconds; lead with motion or a reveal.
  • Add captions for accessibility and sound-off viewing.
  • Export MP4 (H.264) with sufficient bitrate.
  • Use bright, even lighting; avoid heavy filters.

Pro Tips

  • Add progress cues (steps/chapters) to retain attention.
  • Use large, high-contrast type; test on small phones.
  • Select clean thumbnails that read instantly.
  • Time text to beats/cuts for rhythm.
  • Try 2–3 thumbnail frames to see what gets more taps.

Visual Previews

Video

9:16 · Video

130px
320px
120px
60px
1080 x 1920 px
Safe/overlay areas (from spec)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Profile Pic

1:1 · Image

90px
0
90px
90px
1080 x 1080 px
Safe/overlay areas (from spec)

Preview shows relative aspect only. Export at the listed resolution for best quality.

Sizes

Video

Dimensions:
1080 x 1920 px
Aspect Ratio:
9:16
Format:
Video

Profile Pic

Dimensions:
1080 x 1080 px
Aspect Ratio:
1:1
Format:
Image

FAQ

What resolution should I use for TikTok videos?
1080×1920 (9:16). Keep the subject centered and protect the bottom/top from UI overlap.
Do captions matter?
Yes—captions help with accessibility and engagement for sound-off viewers.
Why does my video look soft?
Usually over-compression. Export with a higher bitrate and avoid heavy filters.

TikTok Media Dimensions | SocialSpec

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