Last updated: Aug 29, 2025
Instagram is vertical-first. Use 4:5 (1080×1350) to maximize feed height; Stories/Reels are 9:16 (1080×1920). Keep text and faces away from edges and plan for UI overlays. Export sharp JPG/MP4—tiny type and over-compression blur fast.
Best Practices
- Prefer 4:5 (1080×1350) for feed; 9:16 (1080×1920) for Stories/Reels.
- Keep text and faces away from edges to avoid UI overlays.
- Export high-resolution JPEG (photos) or MP4 H.264 (video).
- Use high contrast; avoid tiny type that blurs after compression.
- Check safe zones for grid crops and story controls.
Pro Tips
- Design the first carousel slide like a thumbnail—bold hook and contrast.
- Add subtle backgrounds/overlays to improve text legibility.
- Test in dark mode backgrounds.
- Aim for <5–8 words on-image; move details to the caption.
- Make borders thick (≥8px) so they survive compression.
Visual Previews
Post Square
1:1 · Image/Video
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Portrait
4:5 · Image/Video
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Portrait Larger
3:4 · Image/Video
Preview shows relative aspect only. Export at the listed resolution for best quality.
Story
9:16 · Image/Video
Preview shows relative aspect only. Export at the listed resolution for best quality.
Reel
9:16 · Video
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Pic
1:1 · Image
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Post Square
- Dimensions:
- 1080 x 1080 px
- Aspect Ratio:
- 1:1
- Format:
- Image/Video
Post Portrait
- Dimensions:
- 1080 x 1350 px
- Aspect Ratio:
- 4:5
- Format:
- Image/Video
Post Portrait Larger
- Dimensions:
- 1080 x 1440 px
- Aspect Ratio:
- 3:4
- Format:
- Image/Video
Story
- Dimensions:
- 1080 x 1920 px
- Aspect Ratio:
- 9:16
- Format:
- Image/Video
Reel
- Dimensions:
- 1080 x 1920 px
- Aspect Ratio:
- 9:16
- Format:
- Video
Profile Pic
- Dimensions:
- 1080 x 1080 px
- Aspect Ratio:
- 1:1
- Format:
- Image
| Type | Dimensions | Aspect Ratio | Format |
|---|---|---|---|
| Post Square | 1080 x 1080 px | 1:1 | Image/Video |
| Post Portrait | 1080 x 1350 px | 4:5 | Image/Video |
| Post Portrait Larger | 1080 x 1440 px | 3:4 | Image/Video |
| Story | 1080 x 1920 px | 9:16 | Image/Video |
| Reel | 1080 x 1920 px | 9:16 | Video |
| Profile Pic | 1080 x 1080 px | 1:1 | Image |
FAQ
What’s the best Instagram feed size for engagement?
Why do my uploads look blurry?
What are safe zones for Stories?
Instagram Media Dimensions | SocialSpec
