Instagram is vertical-first. The grid now previews at 3:4 (1080×1440), but 4:5 (1080×1350) still wins for feed engagement. Stories/Reels are 9:16 (1080×1920). Keep text and faces away from edges and plan for UI overlays. Export sharp JPG/MP4—tiny type and over-compression blur fast.
Best Practices
Prefer 4:5 (1080×1350) for feed; 9:16 (1080×1920) for Stories/Reels.
Keep text and faces away from edges to avoid UI overlays.
Export high-resolution JPEG (photos) or MP4 H.264 (video).
Use high contrast; avoid tiny type that blurs after compression.
Check safe zones for grid crops and story controls.
Pro Tips
Design the first carousel slide like a thumbnail—bold hook and contrast.
Add subtle backgrounds/overlays to improve text legibility.
Test in dark mode backgrounds.
Aim for <5–8 words on-image; move details to the caption.
Make borders thick (≥8px) so they survive compression.
Visual Previews
Post 3:4 (New Grid Default)
3:4 · Image/Video
1080 x 1440 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Portrait
4:5 · Image/Video
1080 x 1350 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Square
1:1 · Image/Video
1080 x 1080 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Landscape
1.91:1 · Image/Video
1080 x 566 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Story
9:16 · Image/Video
250px
250px
1080 x 1920 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Reel
9:16 · Video
220px
320px
120px
60px
1080 x 1920 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Pic
1:1 · Image
90px
90px
90px
90px
1080 x 1080 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Sizes
Tap a size to see its safe zones.
Post 3:4 (New Grid Default)
1080×1440 · 3:4 · Image/Video
Post 3:4 (New Grid Default)
3:4 · Image/Video
1080 x 1440 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Portrait
1080×1350 · 4:5 · Image/Video
Post Portrait
4:5 · Image/Video
1080 x 1350 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Square
1080×1080 · 1:1 · Image/Video
Post Square
1:1 · Image/Video
1080 x 1080 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Post Landscape
1080×566 · 1.91:1 · Image/Video
Post Landscape
1.91:1 · Image/Video
1080 x 566 px
Preview shows relative aspect only. Export at the listed resolution for best quality.
Story
1080×1920 · 9:16 · Image/Video
Story
9:16 · Image/Video
250px
250px
1080 x 1920 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Reel
1080×1920 · 9:16 · Video
Reel
9:16 · Video
220px
320px
120px
60px
1080 x 1920 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Profile Pic
1080×1080 · 1:1 · Image
Profile Pic
1:1 · Image
90px
90px
90px
90px
1080 x 1080 px
Safe/overlay areas (from spec)
Preview shows relative aspect only. Export at the listed resolution for best quality.
Type
Dimensions
Aspect Ratio
Format
Post 3:4 (New Grid Default)
1080 x 1440 px
3:4
Image/Video
Post Portrait
1080 x 1350 px
4:5
Image/Video
Post Square
1080 x 1080 px
1:1
Image/Video
Post Landscape
1080 x 566 px
1.91:1
Image/Video
Story
1080 x 1920 px
9:16
Image/Video
Reel
1080 x 1920 px
9:16
Video
Profile Pic
1080 x 1080 px
1:1
Image
FAQ
What’s the best Instagram feed size in 2026?
The grid previews at 3:4 (1080×1440) as the new default, but 4:5 portrait (1080×1350) still wins for feed engagement because it occupies more vertical space without awkward crops.
Why do my Instagram uploads look blurry?
Usually due to compression. Export high-resolution files (JPG for photos, MP4 H.264 for video) at the native dimensions and avoid re-compressing exports.
What are the Instagram Story safe zones?
Keep key text and faces at least 250px away from the top and 250px from the bottom so stickers, captions, and reply bars don't cover them.
What size is an Instagram Reel?
1080×1920 px at 9:16. Protect about 220px from the top and 320px from the bottom, plus ~120px on the right side where the action buttons live.
Should I post square or portrait on Instagram?
Portrait 4:5 (1080×1350) outperforms square (1:1) in the feed for most accounts because it consumes more vertical space and keeps more of your image above the fold.
How do I avoid getting cropped on the Instagram grid?
Either design at 3:4 (1080×1440) to match the new grid default, or keep critical content inside a centered 1:1 area of your 4:5 upload so it survives the grid thumbnail crop.
Instagram Media Dimensions | SpecSocial
Instagram
Post 3:4 (New Grid Default): 1080 x 1440 px • Post Portrait: 1080 x 1350 px • Post Square: 1080 x 1080 px • Post Landscape: 1080 x 566 px • Story: 1080 x 1920 px • Reel: 1080 x 1920 px • Profile Pic: 1080 x 1080 px
Prefer 4:5 (1080×1350) for feed; 9:16 (1080×1920) for Stories/Reels. • Keep text and faces away from edges to avoid UI overlays. • Export high-resolution JPEG (photos) or MP4 H.264 (video). • Use high contrast; avoid tiny type that blurs after compression. • Check safe zones for grid crops and story controls.
Design the first carousel slide like a thumbnail—bold hook and contrast. • Add subtle backgrounds/overlays to improve text legibility. • Test in dark mode backgrounds. • Aim for <5–8 words on-image; move details to the caption. • Make borders thick (≥8px) so they survive compression.
